Agenda
9:30 AM – 10:30 AM
10:30 AM – 11:20 AM
Rishad Tobaccowala
Author & Co-Founder
The Athena Project
10:30 AM – 11:20 AM
Drew Ianni
Co-Founder, The Athena Project
10:30 AM – 11:20 AM
11:20 AM – 11:30 PM
11:30 AM - 11:45 AM
Vijay Viswanathan
Dean and Professor, Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University
Rishad Tobaccowala
Author & Co-Founder
The Athena Project
Drew Ianni
Co-Founder
The Athena Project
11:45 AM - 12:00 PM
Rishad Tobaccowala
Author & Co-Founder
The Athena Project
12:00 PM - 12:40 PM
12:40 PM - 1:15 PM
Session Leader:
Dr. Marcus Collins
Associate Professor
Ross School of Business, University of Michigan
Jon Halvorson
Chief Marketing & Digital Officer
Kenvue
1:15 PM - 1:45 PM
Helen Lin
Chief Digital Officer
Publicis Groupe
Tara Walpert Levy
VP, Americas, YouTube
1:45-1:50 PM
1:50 PM - 2:30 PM
Sheena Rubin
Head of Earned & Social Media
US Army
2:30 PM - 2:40 PM
Pete Blackshaw
Founder & CEO
brandrank.ai
2:40 PM - 3:20 PM
Pete Blackshaw
Founder & CEO
brandrank.ai
Doug Chavez
EVP, Global Retail Strategy
MarsUnited Commerce,
3:20 PM - 3:35 PM
3:35PM - 4:10 PM
Renetta McCann
Chief Inclusion Officer Publicis Groupe
4:10 PM - 4:45 PM
4:45 PM - 5:15 PM
5:30 PM
7:30 AM – 8:00 AM
8:00 AM – 8:50 AM
Rishad Tobaccowala
Author & Co-Founder
The Athena Project
8:00 AM - 8:50 AM
8:00 AM - 8:50 AM
8:50 AM - 9:00 AM
9:00 AM - 9:30 AM
Moderator:
Danielle Bell
Associate Professor, Clinical and Academic Director of Medill Executive Education (Individual programs)
Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University
Sherina Smith
Sherina Smith
Chief Marketing Officer, American Family Insurance
9:30 AM - 10:10 AM
Doug Chavez
EVP, Global Retail Strategy
OneMars United Commerce
10:10 AM - 10:40 AM
Tariq Hassan
Former Chief Marketing & Experience Officer
McDonald's USA
11:00 AM - 11:30 AM
11:30 AM - 12:00 PM
12:00 PM - 12:15 PM
12:15 PM - 1:30 PM
Wendy Clark
President
The Consello Group
1:30 PM
Vijay Viswanathan
Dean and Professor, Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University
Rishad Tobaccowala
Co-Founder
The Athena Project
Drew Ianni
Co-Founder
The Athena Project

